To be able to fulfill its social objectives, especially among the youth population as they are the future parents, the “PPU Project” led by the universities, must attend to two major vital fronts, closely related. First, it must learn to go deeper and deeper into its essence, its raison d’être, and internalize more and more fully the fundamental values around which its members will work. Second, it must create a dynamic, fast, agile, awake organic structure, highly sensitive to the way of thinking and feeling of the young postmodern because they are responsible for future generations, until being able to speak to them in their language and establish synergies with it. . The first challenge is related in some way to the Being of University Organizations, with the essential values that will govern our thinking, our feelings and our will. The second, with Doing, with the way of structuring ourselves and defining our programs to reach with sensitivity and skill a youth that, in general, no longer accepts neither the discourse of traditional values nor the rational discourse. This segment therefore consists of two parts: in the first we will delve into the Being of each organization. In the second we will describe the type of human structure capable of responding to the great challenge of successfully reaching young people in all countries.